Here in even major publications still distribute articles, galleries and videos that have little to do with the cars on display and everything to do with the women there to display them. In Cars. The Show attracts thousands of people and media across the globe show immense interest in the show. Long synonymous with scantily-clad women draped over pricy vehicles, this year's Geneva Motor Show is almost void of "booth babes", as automakers strive to polish their images following the MeToo movement. Some models now speak about the cars and gather feedback.
In this world rife with branding opps and marketing "activations," promotional models are ubiquitous.
Classic cars, pinup girls, retro burlesque and pole champions! Staffing auto show models are something that has long been practiced, it is being practiced now, and importantly it will be practiced in the future again. Looking for a new hybrid car or other electric vehicle? Naked at the Car Show. Can you pass the driving test?
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